I was lucky to arrive in Wellington at the most exciting time ….the opening event of the Global Dressage Festival. I am a huge proponent of the project and Mark Bellissimo is like a huge circus master that will bring all these dreams to life. He reminds me of Ulf Rosengren in Sweden at Globen.- we cannot fault this man for lack of “try”. His words are…..”The critical economic driver for the success of the “top” sport is sponsorship. Without a strong sponsorship model there’s no meaningful top sport in this country, and there’s no financial model for the riders. There needs to be more productive collaboration between the top riders and organizers in an effort to create “personalities” in the sport and a more engaging and marketable product that attracts media interest and corresponding sponsorship. We’re investing in this future, but it’s a long, slow process.” So we challenge Mark to make Sponsorship a top goal toward making the Global Dressage Festival a success.
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